SMB Marketing Tip: Own Your Social Media / Hosting Accounts

I repeatedly hear horror stories from small business owners of how they hired someone to oversee / manage their Website or social media profiles, and then find out after the person flakes out that they don’t have access to their accounts.

This is because the vendor opened accounts using their own name rather than the business owner’s name. Or, the vendor didn’t send the business owner the login and password information and then skipped town.

Here’s how to easily prevent this from happening to you:

1. Open accounts or set up social media profiles yourself and then send the login information to your vendor.

2. If you agree to let your vendor open accounts for you, stipulate in the contract that accounts must be opened using your name / business name and that all login information must be sent to you within eight hours of the accounts being opened.

Being in control of your own Web hosting, WordPress login, social media profiles, and other account information ensures that you own and control your content / marketing assets. If something terrible should happen, you’re not left scrambling for login information — something that happens more frequently than most people realize.

Do you have a horror story of how someone you know — or perhaps you — lost access to your Website or social media accounts? Post it here!


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