Filed under Advertising

How To Hire A Marketing Agency

How To Hire A Marketing Agency

The process of hiring  a Marketing agency feels old… and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. Yes, there … Continue reading

Can Social Media Be Trusted?

Can Social Media Be Trusted?

Have you ever asked a regular consumer where they get their information about your brands, products and services?A lot of brands have done this, but push this question a little bit further: when consumers let you know where they first heard about your brands, products and services, why not ask they how much they trusted … Continue reading