Filed under Market Says …

Why Outsourcing a Blog Might Be Smart

This headline, sent to me by a colleague, appeared in a recent issue of the Wall Street Journal: “Should You Outsource Your Company Blog?” Like most questions addressed in communications, marketing and other similar fields, the answer is — Maybe. It depends.1. If the company doesn’t have a communications or a marketing department, maybe you should.2. If … Continue reading

Can Blogging Work as a Marketing Tool?

Yes, it can. My two most recent clients hired me because of what they read on my blog and at my Web site. That is significant because for marketing to be accepted and effective, it must result in sales. I know some disagree, and that’s one of the great things about this medium. It is interactive, immediate, … Continue reading

Happiness and consumption

When we first hear the headline “Happiness and Consumption”, the first thing we think of is the discussion whether consumption leads to happiness or not. There are several approaches to this question and we will deepen our analysis in some of the most representative ones. In any case, the issue about “Happiness and Consumption” could … Continue reading