Filed under Marketing

How to Start a Consulting Business

Editor’s note: This article was excerpted from our Consulting Business start-up guide, available from the Entrepreneur Bookstore. The dictionary defines a consultant as “an expert in a particular field who works as an advisor either to a company or to another individual.” Sounds pretty vague, doesn’t it? But unless you’ve been in a coma for … Continue reading

How to Hire a Marketing Agency

The process of hiring  a Marketing agency feels old… and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. Yes, there … Continue reading