Filed under Miscellaneous

The Agency Of The Future

The Agency Of The Future

The Marketing Agency world continues to change and evolve.Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Groupmay also look to change things up in the UK. With every passing week, we hear more stories about Marketing professionals coming and going, departments being … Continue reading

Can Social Media Be Trusted?

Can Social Media Be Trusted?

Have you ever asked a regular consumer where they get their information about your brands, products and services?A lot of brands have done this, but push this question a little bit further: when consumers let you know where they first heard about your brands, products and services, why not ask they how much they trusted … Continue reading

The Dirty Little Secret Of The Twitter Elite

Just because they’re following you on Twitter, it does not mean that they are paying attention to you. In a world of Social Media, mass collaboration, sharing and conversations, does anyone find it in the least bit interesting how little of that is really going on among those who rack up the largest followings and … Continue reading

Don’t Let Digital Marketing Make You Lazy

Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world. If you stick to that mantra you won’t be making any of the many foibles and fumbles that are currently happening in the digital spheres. One of those is the now-classic email blast about the charity event … Continue reading