Brand and Branding

Who owns your brand? I don’t mean this in a “does you consumer now control the brand?” kind of way. I mean it in a, “where do people go to connect with your brand?” kind of way. I was flipping through an in-flight magazine yesterday and noticed a two-page spread for a diaper company. There … Continue reading →

Will A Brands Next Big Move Be A Journalism Department?

Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear definition. It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while others use it to extend their advertising. Other companies use it for customer service and … Continue reading →

15 Ways To Have A Better Meeting

Let’s face it, we’re getting worse and worse about being civil to one another and business meetings are a prime place where manners are disappearing.In Marketing, we always discuss the value of the first impression and what it does to carry a brand forward. The old cliché that, “you only get one shot to make … Continue reading →

How To Build Your Digital Footprint In 8 Easy Steps

"Where do I start?" More often than not, that is the first question many business professionals have when it comes to dipping their toes into the digital channels. They simply have no idea how to begin… and then what to do after that. Here are 8 easy steps to build your Digital Footprint: 1. Create … Continue reading →