10 Easy Ways to Get More Facebook Likes for Your Business Page

In order to achieve success on Facebook you need a community. That’s a fact. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s difficult to build brand awareness and deliver ROI. You need a community filled with people who like you and … Continue reading →

How to Hire a Marketing Agency

The process of hiring  a Marketing agency feels old… and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to get the brand just right) has morphed into a vendor/supplier type of relationship. Yes, there … Continue reading →

Will A Brands Next Big Move Be A Journalism Department?

Who should own Social Media in the organization?The challenge in answering that question comes from a lack of clear definition. It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while others use it to extend their advertising. Other companies use it for customer service and some … Continue reading →

The Distraction Of Twitter

It’s going to come to a head at some point soon. We’re all going to realize that Twitter is the ultimate distraction.The problem with saying that Twitter is a distraction comes at a cost. People don’t want to think (or admit) that they are wasting their time – mostly because even defining what a “waste … Continue reading →